Every snowflake is unique. What each one looks like depends equally on chance, temperature and the route from the cloud to the ground. At the end of the 1950s, physicist and snow researcher Ukichiro Nakaya gave snowflakes the more poetic name of “Letters from the sky”.
Peter Dahmen, designer of our 2016 unique greeting card from Iggesund, visited Iggesund on a snowy day in November. A day when it literally poured down “letters from the sky”.
Behind the scenes
The brain behind
How does Peter Dahmen think as a designer? What is important and how does he showcase the properties that are important to highlight in the chosen technique? In this article Peter himself describes the considerations behind this year’s greeting card from Iggesund.
Iggesund Paperboard has a tradition of making sophisticated, designed and specially printed greeting cards where we try to demonstrate the ultimate performance capabilities of our paperboard. The cards are also a project that many of our colleagues have opinions about. Anna Adler, graphic specialist and Senior Project Manager with Iggesund’s Marketing Communications, has been responsible for producing Iggesund’s greeting cards for the past decade. How does she handle the challenge?
People often speak of the breaking point where it is profitable to abandon digital production and instead use traditional techniques. But the 2016 Christmas card from Iggesund would have been very resource intensive to produce using traditional die cutting rather than laser cutting. Yaron Eshel of Highcon explains why.