Packaging material is cheap compared to the value of the packaged goods. So, saving on packaging material is often counterproductive because damage to the goods will cost more than what you've saved in material costs. An investment in high-quality, stiff packaging pays for itself by reducing the risk of product damage and related expenses. Moreover, it can improve the handling features of the package, making it easier to stack, store, and transport. Therefore, when selecting packaging material, one should consider not only the immediate cost but also the long-term benefits of product protection and overall handling efficiency.

But there is also a sustainability aspect. By using a paperboard with a high bending stiffness, you will be able to make the package lighter, with less material, which has an impact on transport costs.

But by using less material, you also contribute positively to sustainability efforts. Less material means less waste in the end and reduced energy and resources used in the production process. This not only lowers the overall carbon footprint of the packaging but also supports the goals of environmental stewardess and responsible resource management. Additionally, lighter packaging can lead to more efficient transportation and lesser fuel consumption, thereby reducing greenhouse gas emissions. Hence, a decision to use high-stiffness paperboard is not just economically prudent but environmentally sound as well.