The Flock Box is a new packaging concept that combines natural fibre flocking technology with paperboard to create a fully recyclable premium gift box. The concept demonstrates how collaboration across the value chain drives the development of sustainable packaging solutions.
Gift box with a cosmetic jar inside and next to it
The Flock Box
About the Flock Box
A plastic-free packaging concept, the Flock Box is a new sustainable gift box solution ideal for numerous applications, such as cosmetics, electronics and jewellery, which require a luxury presentation and unboxing experience.
It consists of an embossed outer box and an inner tray with tailored cavities of various shapes and forms, which can be used to present different items. The insert’s luxurious look and feel have been created with flocking technology, which uses static electric currents to make fibres stand up and resemble a velvet-like material.
"We are seeing more and more conscious luxury brands wanting to replace plastic with fibre-based solutions. The Flock Box is made of board and fibres that are recyclable in the existing paper collection stream, contributing directly to a circular packaging ecosystem. Flocked fibre-based inlays could replace large quantities of plastic inlays,” says Per Berglund, Head of Formables.
The partners
Four companies have developed the Flock Box concept, a collaborative approach that invites brands across the packaging value chain to collaborate to discover the sustainable packaging solutions of the future.
Holmen
The Flock Box is made from paperboards supplied by Holmen from sustainably managed forests. The paperboards consist of fresh wood fibres, a renewable raw material well suited for recycling. The outer box is made from Invercote DUO, which has printing surfaces that enable optimal reproduction of the most sophisticated printing images. The inner tray is made from Inverform, a paperboard with high stiffness designed for stable pressed and folded trays with high visual appeal.
Inmaco Solutions
Inmaco Solutions is a Dutch machine builder with a rich history in sustainable machine engineering, and a specialist in the 3D forming of board and wet moulded fibre. They made the tools to press-form the flocked Inverform inserts for the Flock Box.
Krekelberg
The Dutch company Krekelberg has been manufacturing flocked materials since 1948. For this joint project, they flocked Inverform with cellulose fibres, adding a high luxury feel to the board. The fibres can be coloured in any specific shade required.
Van de Velde Packaging Group
Van de Velde Packaging Group is active in the packaging industry in folding cartons, solid board, corrugated board and machinery. They created the outer Flock Box packaging from Holmen Iggesund’s paperboard Invercote and die-cut the top part of the inserts made from Inverform. The gift box surface was treated to emphasise the embossing and luxury feel of the gift box.
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The future of packaging
At Holmen, we aim to form the future of packaging together with our customers and find new ways to develop the packaging solutions consumers will demand tomorrow. Scroll sideways to discover our latest collaborations.