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Cover photo of Inspire Magazine, issue 73.

Inspire Magazine #73

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Can technology and creativity go hand in hand? In this issue of Inspire, we delve into the impact of Artificial Intelligence (AI) on packaging design. AI is stepping in—not to replace the artistry of designers but as a creative partner, providing tools to streamline tasks, minimise waste, and spark fresh ideas. Yet, as experts reveal, the heart of design remains human. From concept to final touches, the designer’s vision breathes life into each creation.

At Holmen Board and Paper, we’re excited to explore how AI shapes the future of packaging solutions. We believe in embracing technological advancements while staying true to the craft of design. Discover how technology and creativity open doors to new possibilities, and let this issue inspire new ideas for incorporating AI into your creative process.

Latest issues

We release two issues of Inspire Magazine every year. Below are the latest issues and download links to the online version. Check out our sample shop if you'd like to order a printed copy!

Inspire 73

Inspire 73 explores how packaging designers can harness AI to enhance creativity, efficiency and sustainability.

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Inspire 72

From sight to touch to scent, explore how multisensory packaging design stimulates brand experiences in Inspire 72.

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Inspire 71

What do premium consumers want? In Inspire 71, we delve into the trends and demands of the consumers of tomorrow.

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Inspire 70

How can packaging contribute to making the beauty industry more sustainable? Find out in the anniversary issue of Inspire!

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Inspire 69

Our most sustainable magazine ever? Join us in exploring how partnerships can be the key to address the challenges ahead.

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Inspire 68

What does post-Covid packaging look like? In Inspire 68 we look at how consumerism is changing and how that affects packaging.

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Holmen produces premium paperboard and innovative paper products suitable for multiple packaging solutions and graphical applications. Conscious customers appreciate our products due to their product properties and low climate impact. We use fresh fibres from sustainably managed forests and have four production facilities in Sweden and the UK. 

Our paperboards are developed for purposeful packaging solutions and graphical applications in sectors including cosmetics, electronics, pharmaceuticals and food. 

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