Inspire was started in 1998 and aims to provide its readers with interesting articles and inspiring examples of the use of paperboard in different applications. To lift the use of paperboard as material and show the possibilities paperboard gives. To position Iggesund as a premium supplier and source of information for existing customers and prospects.
Each magazine has a cover printed on an Iggesund product using various printing and finishing techniques that are also described in the magazine and serves as a printed sample with interesting content. It also contains a lot of information about environmental and sustainability issues and hopes to give the reader a broad background and understanding.