Inspire magazine was first published in 1998. Its aim is to provide readers with interesting articles and inspiring examples of the use of paperboard in different applications. To lift the use of paperboard as material and show the unique possibilities paperboard gives. To position Holmen Iggesund as a premium supplier of sustainable paperboard and source of information for existing customers and prospects.
Each magazine cover is printed on a Holmen Iggesund product, using various printing and finishing techniques. These are also described in the magazine and serves as a printed sample with interesting content. It also contains information about environmental and sustainability issues and hopes to give readers a broad background and understanding.
Inspire is produced in collaboration with Stockholm-based agency Content Innovation.