Unlike previous printed 3D paper products, this finishing option is flat and smooth. The world’s first company to use it is the French Champagne house Taittinger. The bubbles on the Taittinger Rosé lens box seem so real that you have to touch the box surface to realize they are only an illusion. No wonder the jury of Pro Carton/ECMA Awards named the foldable package Carton of the Year 2012. More recognition came at Luxepack in Monaco, where this premium packaging received the Prix Formes de Luxe 2012. The stunning hologram-like effect is achieved by an embossing operation made directly on the PET plastic coating of the Incada Excel paperboard. Only six months passed from idea to product!


Company: Taittinger

Production: VG Angoulême, the premium packaging division of Van Genechten 

Packaging Material: Incada Exel 255 g/m2 

Printing technique: Four-colour offset 

Finishing options: Fresnel lens effect 3D 

Printer: API Graphic


Created 5 June, 2015.