Everything in such a classy establishment must be of the highest class, including the invitations to the casino’s special events for particularly important customers. Not least when they are invited to a Slot Tournament with a record $200,000 in prize money.

The commission to design and produce an extraordinary luxury invitation went to the Las Vegas agency B&P Advertising Media & Public Relations. Its solution was an invitation that would open and shut in a gear-like, twisting motion. The piece was covered in foiled designs to denote both Victorian and industrial sensibilities. The printing was also done locally by Haig’s Quality Printing – who recommended that the invitation be printed on Invercote Creato paperboard.

“We were confident in its ability to handle the multiple forwards and backward folds.”

—Haig Atamian, Haig’s Quality Printing.

“It was extremely important to deliver the piece beyond their expectations. We, therefore, recommended Invercote as our preferred stock, because we were confident in its ability to handle the multiple forwards and backward folds the project required without the cracks or difficulty we might have,” says Haig Atamian, founder and president of Haig’s Quality Printing.

Facts

Brand: The Cosmopolitan of Las Vegas

Product: Slot Tournament VIP Invite

Paperboard: Invercote Creato

 

Created 20 October, 2017.