In an age when TV series have become the social glue that holds together friends, colleagues (and marriages?), it’s not strange that the TV industry’s highest honours, the Emmy Awards, have attracted as much attention in recent years as the Oscars, the film industry’s equivalent. Being nominated for an Emmy can boost any acting career, extend a series by several seasons, give a scriptwriter a new hot commission, or give a production company new openings with TV channels for new productions.

One production company that chose a particularly ambitious way to influence the industry’s elite is Audience Network. It ordered 18,000 copies of a book to be printed that contained an overview of all its programmes and sent the book to influencers in the film and TV industries. The book was printed on Invercote G by Lithocraft, which was commissioned by the design agency to present a caliper-based substrate that possessed characteristics that would normally be observed with a fine, coated cover grade.

“We were quite impressed when the Holmen Iggesund lines were introduced and immediately deemed them to be a good fit with our clientele,” says Walther Thurman of Lithocraft. “The superiority of the Invercote sheet is noted not only through a visual inspection of the surface of the unprinted sheet but is certainly noted when ink and coatings are applied.”

Facts

Brand: Audience Network

Product: Promotional booklet

Paperboard: Invercote G

 

Created 20 October, 2017.