The campaign material that received the greatest attention was a 3D pop-up book. A total amount of 700 copies were printed on Invercote Creato paperboard and distributed to the most highly reputed real estate agents on the American East Coast.

“The greatest hurdle to overcome was adequately trying to convey the massive transformation, both inside and out while showcasing the architectural enhancements with a modern appeal”, explains Mark J. Williams at YMEE.

Paperboard Pop-Up Building
“We printed the 3D pop-up book on Invercote Creato 260 and 350 g/m². It has an outstanding blend of colour reproduction and rigidity. We are already utilising it in the production of another piece.”


Brand: RXR Realty

Product: 75 Rockefeller Plaza

Designers: Mark J. Williams & Reza Farahani

Paperboard: Invercote Creato


Created 22 December, 2016.