“Foddr is all about taste, freshness, and quality. It’s real food available for delivery within an hour or two,” says David Tonkin, Group Packaging Development Manager at 2 Sisters Food Group.
The plan is for Foddr to grow along with Amazon Fresh. All 62 items in the product line – which ranges from pizza to soup, fresh fish, and mashed potatoes – are packaged in Incada Exel paperboard.
“It was Incada’s whiteness in relation to the price that was decisive,” Tonkin explains. “In e-commerce, the packaging is not critical to the purchasing decision, but it is important that it reflects the brand when you do hold the product in your hand. With Incada we achieved both quality and price.”
Created 7 July, 2017.