Made from Invercote G paperboard from Holmen Iggesund, and converted by French printers Draeger for Interparfums, the carton is offset printed on both the inside and outside, while the external packaging has a blind-embossed snakeskin pattern and two rows of text on the front.

The outside is also laminated with soft touch film, has a matt varnish, and is foil embossed with both silver film and holographic film.

“Our decision to use Invercote G was motivated by the fact that its smooth surface allowed a very faithful reproduction of our design”, says Axel Marot, Supply Chain & Operations Director at Interparfums.

Facts

Brand: Jimmy Choo

Product: Eau de toilette

Paperboard: Invercote G

How do you handle new designs, new inks, new foiling techniques and deep embossing – all at once? We have the secret.

Created 16 March, 2018.