In Cheonan, two hours away from the South Korean capital of Seoul, stands a gigantic building of 36,500 m2. Architecturally, it is more reminiscent of an art museum in an international metropolis than the factory building it actually is. But it is just not any factory. This is where the South Korean beauty giant Amorepacific produces its cosmetics packaging, exclusive shopping bags, and special paper for its products through its subsidiary Pacific Package.

Since 2015, Invercote has been one of the paperboards used for the 360 million packages that leave the factory every year. The crucial factor in choosing Invercote was its excellent properties on conversion.

“The main advantage is that Invercote is stiffer and stronger than competing products. If paperboard is too rigid it can break when folded, but Invercote can be bent and folded without rupturing,” says Daewan Kim, head of Pacific Package’s development team.

“Invercote is stiffer and stronger than competing paperboards. It can be folded without rupturing”.

— Daewan Kim, Pacific Package.

Daewan Kim from Amorepacific


Brand: AmorePacific

Product: Beauty & Cosmetics

Paperboard: Invercote


Created 22 December, 2016.