ELIXIR by Peter Henna is the first hair product in the world to combine selective perfumery, the principles of premium cosmetics, and achievements in the field of trichology (hair & scalp care). ELIXIR products are therefore filled with high concentrations of particularly valuable anti-ageing ingredients, which are said to give unrivalled results.

“We needed to get the best paperboard for our packaging to match the products,” says company chairman Denis Patrakov.

When choosing the material, there was no hesitation that Invercote Creato paperboard was the best solution to create this premium cosmetic packaging.

“We wanted a soft-touch cover, no additional lamination, UV resistance, and the ability to use deep blind embossing. We heard about Holmen Iggesund and had a chance to see it at an exhibition. It was love at first sight. Holmen Iggesund also helped us to select the packaging manu­facturer. Finally, we got what we wanted: The best anti-age hair cosmetics in the best package.”

Elixir packaging

Facts

Brand: ELIXIR by Peter Henna

Product: Hair products

Paperboard: Invercote Creato 350 g/m2

 

Created 22 June, 2018.