HUGO BOSS focuses on high-quality product packaging to ensure customer attractiveness, optimal product protection, sustainable materials coming from responsible forest management, eco-friendly printing techniques, and paper whiteness for consistent colour reproduction of the product images. And of course, outstanding supply chain and logistics management from paper source to finished product until the presentation at the point of sales.

HUGO BOSS launched a new product and packaging design concept for its BOSS Underwear to introduce the uniqueness of each underwear line. As part of this, new product images have been developed, reflecting the different product qualities and stylings.

Old blister boxes have been replaced by paperboard packaging promoting responsible forest management. Today the entire packaging range is produced by using Invercote.

This new product and its packaging solution fully underline the BOSS brand image and the sustainability approach of the company, which receives a great response from customers.

HUGO BOSS packaging


Brand: Boss 

Product: Underwear 

Paperboard: Invercote DuoInvercote G


Created 18 January, 2019.