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Decorative beauty products made from paperboard

Trend report

How the emerging needs of both people and the planet are influencing the beauty and packaging industry.

About the report

The beauty industry is undergoing a transformation towards more responsible offerings and packaging is evolving alongside it. 

In this comprehensive report, we delve into four key areas that have already made a significant impact on the beauty and packaging industries but are poised to evolve even further in 2024:

  • Beauty in biodiversity

  • Inclusive beauty 

  • Natural health

  • Zero waste beauty

Download the trend report

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Holmen produces premium paperboard and innovative paper products suitable for multiple packaging solutions and graphical applications. Conscious customers appreciate our products due to their product properties and low climate impact. We use fresh fibres from sustainably managed forests and have four production facilities in Sweden and the UK. 

Our paperboards are developed for purposeful packaging solutions and graphical applications in sectors including cosmetics, electronics, pharmaceuticals and food. 

Holmen Group websites

  • Holmen - holmen.com
  • Forest - holmen.com/forest
  • Board and Paper - holmen.com/boardandpaper
  • Wood Products - holmen.com/woodproducts
  • Renewable energy - holmen.com/energy

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