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The new box

Four packaging trends and how to stay on top of them

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About the guide

A number of packaging trends have accelerated since the pandemic threw a curveball at the world. The packaging world has changed and now is a good time to give your packaging a rethink and design it to optimise your brand image and benefits.

In this guide you will find four things to keep in mind when designing your next package.

  1. Unboxing
    How to package for e-commerce
  2. Sustainability
    Design to make the world a better place
  3. Innovative materials
    Have reuse and recycle top of mind
  4. Nothing to hide
    Transparency - keep it real

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Holmen produces premium paperboard and innovative paper products suitable for multiple packaging solutions and graphical applications. Conscious customers appreciate our products due to their product properties and low climate impact. We use fresh fibres from sustainably managed forests and have four production facilities in Sweden and the UK. 

Our paperboards are developed for purposeful packaging solutions and graphical applications in sectors including cosmetics, electronics, pharmaceuticals and food. 

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