About the guide
We live in an omnichannel world where the user experience and brand relationships are everything. At the core of all branding is the packaging.
It plays a vital role in omnichannel strategies. Not only does the packaging represent the brand identity, but it might also be the only physical marketing interaction that the consumer have.
Key Takeaways
We will share with you three ways on how your packaging can enhance your omnichannel brand experience. Learn how to:
- Design for logistics
- Design for convenience
- Design for customer satisfaction