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How to design packaging for omnichannel retailing

Enhance your omnichannel brand experience.

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About the guide

We live in an omnichannel world where the user experience and brand relationships are everything. At the core of all branding is the packaging.

It plays a vital role in omnichannel strategies. Not only does the packaging represent the brand identity, but it might also be the only physical marketing interaction that the consumer have.

Key Takeaways

We will share with you three ways on how your packaging can enhance your omnichannel brand experience. Learn how to:

  • Design for logistics
  • Design for convenience
  • Design for customer satisfaction

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Holmen produces premium paperboard and innovative paper products suitable for multiple packaging solutions and graphical applications. Conscious customers appreciate our products due to their product properties and low climate impact. We use fresh fibres from sustainably managed forests and have four production facilities in Sweden and the UK. 

Our paperboards are developed for purposeful packaging solutions and graphical applications in sectors including cosmetics, electronics, pharmaceuticals and food. 

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