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Future-proof your packaging

How to design for circularity and recyclable packaging solutions

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About the guide

The idea of material in a circular loop is quite simple: Valuable raw materials should be processed to create new materials when a product reaches the end of its life. The best scenario would be that products are designed to last longer or to be reused.

With this guide we want to give you a brief understanding of how paperboard contributes to circularity and how you can design your packaging with recyclability in mind. We're busting some recycling myths and answer common recycling questions.

Busting 6 myths about circularity

  1. "Plastic coated paperboard cannot be recycled and is therefore incinerated"
  2. "Every package should be made of recycled material"
  3. "The best packaging is no packaging at all"
  4. "Recycling is the most important foundation for circularity"
  5. "Recycled paperboard mostly uses PCW"
  6. "European forests are shrinking"