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Paperboard boxes
Fourteen packaging tips
How to create an unforgettable brand experience with engaging packaging
About the guide
In the competitive world of retail, captivating your customers from the moment they see your product is crucial. Your packaging plays a vital role in creating that "wow" effect.
Packaging is more than just a protective covering – it’s an opportunity to connect deeply with your customers and leave a lasting impression. By considering these 14 tips, you can ensure your packaging becomes a powerful tool for brand engagement and drives sales success.
Key takeaways
- Choose paperboard that enhances your brand's premium character.
- Verify accurate color reproduction.
- Select paperboard that will prevent fading and yellowing.
- Opt for paperboard that allows for unconventional shapes and designs.
- Prioritize paperboard with smooth surfaces and excellent structural properties for high-quality texture, foil effects, and durability, while considering sustainability and consistent quality.