About the guide
At the rate we are going today, we need 1.75 planets to provide for the natural resources we consume and to absorb our waste. Unless we implement some dramatic changes, we will need two planets by 2030 and three in 2050.
This is not sustainable and great efforts are now being made to do something about it. This deep dive will go through the driving forces behind circular packaging strategies and why it is relevant for you as a brand.
Circular economy in three steps
The three key principles in circular economy according to The Ellen MacArthur Foundation.
- Design out waste and pollution
- Keep products and materials in use
- Regenerate natural systems
