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The more shopping is done online, the more challenging it is to design the customer journey. The experience needs the natural touch and feel, the ambience of a store environment, and of course the human interaction. Packaging is often the first point of physical contact between a consumer and a brand, and brand owners are increasingly putting an emphasis on packaging.
Adding a digital layer to the packaging can help to inform and engage consumers at several touchpoints along their journey. The increased transparency enabled by digital layers not only helps the customer make a green choice, but it also increases safety, and prevents counterfeit products from being used or consumed.
In Inspire 66, you can learn more about how AR, EX, VR, QR, NFC, RFID, sensors, and more are used in packaging and how these technologies deliver value to consumers and businesses alike.
Inspire Magazine is distributed twice a year. Below are the latest issues and download links to the English online version of each issue. Check out our webshop if you want to go even further back in time!
What do premium consumers want? In Inspire 71, we delve into the trends and demands of the consumers of tomorrow.Download online version
How can packaging contribute to making the beauty industry more sustainable? Find out in the anniversary issue of Inspire!Download online version
Our most sustainable magazine ever? Join us in exploring how partnerships can be the key to address the challenges ahead.Download online version
What does post-Covid packaging look like? In Inspire 68 we look at how consumerism is changing and how that affects packaging.Download online version
The concept of premium is constantly evolving and for Inspire 67 Holmen Iggesund has set out on a journey to explore the past, present, and future of premium.Download online version
Inspire 66 explores the power of branded augmented reality, the smart packaging revolution and planet-saving packaging.Download online version