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Touching tomorrow

Our new sample box.

Discover materials, techniques and designs with the help of our new sample box.

Choosing the right packaging material is crucial for brands, not only to cater for the demands of their product, but to meet environmental targets as well. The sample box shows what’s next in packaging, guiding and inspiring brand owners into making informed decisions.

“We wanted to explore how the packaging of tomorrow might look and feel, and encourage discussion by bringing together creative samples, cool effects, premium renewable materials and photographers,” says Rebecka Almeflo Sjölund, printed material manager at Holmen Iggesund.

Portfolio of possibilities

The box includes a portfolio of printed samples from our product families Invercote, Incada and Inverform. Use it to spark ideas and help recipients understand what they can achieve by using a variety of paperboards and finishing techniques. Talented photographers and printing experts have collaborated to test a variety of special effects including embossing, debossing, micro drilling, foils and varnishes.

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The photographers

We invited three photographers to interpret the Touching Tomorrow theme and their images have been printed on our Invercote, Incada and Inverform paperboard product families.

Invercote

Daniel Serva, a Venezuelan visual artist and photographer, interprets his surrealism on the iconic premium paperboard Invercote.

Incada

UK-based architectural photographer Nick Guttridge draws on his global experience and shares the results on Incada.

Inverform

Ellis Parrinder from the UK visualises food through bold images. In this project, his work is displayed on Inverform.

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Holmen produces premium paperboard and innovative paper products suitable for multiple packaging solutions and graphical applications. Conscious customers appreciate our products due to their product properties and low climate impact. We use fresh fibres from sustainably managed forests and have four production facilities in Sweden and the UK. 

Our paperboards are developed for purposeful packaging solutions and graphical applications in sectors including cosmetics, electronics, pharmaceuticals and food. 

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