A completely wood-based packaging solution visualising how new technologies and co-learning can be used to create a circular future.
The prototype Conic is a new solution that will enable brands to reach their sustainability targets while maintaining their premium position. Conic is a solution developed by Holmen Iggesund, The Loop Factory and Grow Future Packaging Lab.
The prototype is a completely wood-based formable premium packaging solution that illustrates how three-dimensional products, such as cups and trays, which are usually made from plastics can be made from sustainable materials
Being entirely wood-based, Conic is also biodegradeable. Learn more about each piece below.
The wooden lid is designed for purpose in line with circular principles.
The Loop Factory has created the refill made of cellulose and designed for a perfect fit along the rim of the jar.
The shape of the container is created to mirror the lines and angels of the refill.