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Cover photo of Inspire #67

Inspire Magazine #67

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What is considered premium is changing over time. Even though the definition is shifting, premium is a good indicator of what society considers to be the most treasured objects and experiences. Premium can be something rare and precious, but it can also be what we want to be associated with.

Today consumers are looking for a more meaningful lifestyle. Priorities are re-assessed, and premium is defined less by high gloss and more by authenticity, craftsmanship and sustainability attributes.

For this issue of Inspire Magazine we have set out on a journey to explore the past, the present and the future of premium. Associate professor Sofia Ulver points out that quality is a somewhat timeless indicator of premium. James Brooks at L:a Bruket believes that the premium starts with the packaging. Design Director Jump Jirakaweekul thinks premium is first achieved when everything serves a purpose. Enjoy Inspire 67!

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Latest issues

We release two issues of Inspire Magazine every year. Below are the latest issues and download links to the online version. Check out our sample shop if you'd like to order a printed copy!

Inspire 73

Inspire 73 explores how packaging designers can harness AI to enhance creativity, efficiency and sustainability.

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Inspire 72

From sight to touch to scent, explore how multisensory packaging design stimulates brand experiences in Inspire 72.

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Inspire 71

What do premium consumers want? In Inspire 71, we delve into the trends and demands of the consumers of tomorrow.

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Inspire 70

How can packaging contribute to making the beauty industry more sustainable? Find out in the anniversary issue of Inspire!

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Inspire 69

Our most sustainable magazine ever? Join us in exploring how partnerships can be the key to address the challenges ahead.

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Inspire 68

What does post-Covid packaging look like? In Inspire 68 we look at how consumerism is changing and how that affects packaging.

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Holmen produces premium paperboard and innovative paper products suitable for multiple packaging solutions and graphical applications. Conscious customers appreciate our products due to their product properties and low climate impact. We use fresh fibres from sustainably managed forests and have four production facilities in Sweden and the UK. 

Our paperboards are developed for purposeful packaging solutions and graphical applications in sectors including cosmetics, electronics, pharmaceuticals and food. 

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