Turn your outer packaging into an irresistible tactile experience. Don’t just make customers “like” your product – make them love it! But how? Below we’ve gathered samples and advice for making your next product launch an emotional experience on a whole new level. Just tick off what you need and let’s talk.
YOUR FINAL TOUCH IS SOMEONE'S FIRST
Your brand efforts are brilliant. Now add the final touch with a sensory packaging experience that creates desire and drives sales.
Download 14 Packaging TipsThree main reasons
Leading cosmetics and beauty brands tell us they use Invercote® from Holmen Iggesund for three main reasons:
The Right White
Highly accurate color reproduction (even light skin tones) and twice the resistance to light exposure compared to other brands.
Learn moreSuperior Durability
A dimensional stability allowing printers to achieve advanced foiling, laminating and embossing – with up to 20 press passes.
Learn moreDesigner freedom
With Invercote, the only limit to packaging design is your imagination. It can be shaped, bent, cut and formed like few others.
Learn more14 Packaging tips for your next product launch
How could you add a Wow Effect to your next product launch? Really turn the unboxing moment into a sensory experience? In this guide, our paperboard experts focus on 14 things to consider along with their best advice. Explore new ways to elevate your brand experience, tell your story and drive sales forward.
What will your final touch feel like?
Case stories
The right whiteness
The whiteness was one of the main reasons Invercote G was chosen for packaging of the Azzaro Wanted fragrance.
Learn more about the projectMultiple advanced finishes
This deceptively simple Jimmy Choo perfume packaging features multiple finishes and has passed through 12 press passes.
How to handle 12 press passesPackaging on metallized paperboard
Brow Rehab utilized the power of surface enhanced paperboard for their cosmetic packaging to better convey their brand.
Learn more about the project