It’s no surprise that clever packaging design can help make or break a sale, especially when most consumers need to make quick purchasing decisions. Packaging design that catches the consumer’s eye and relays the right messages and information, will help differentiate your product from the competition.
At the same time, appearances aren’t everything. Form and function are equally important in packaging design.
A package must protect the product it contains, while maintaining its form and strength right from production through to its transportation and storage. If the package doesn’t arrive in pristine condition at the point of sale, you can jeopardize all those efforts that went into the design and tarnish your brand reputation.