6 design tips to keep in mind

Splash on colour

Choose your colours carefully. Red, for example, is normally associated with energy and boldness as well as a sense of urgency. Yellow gives off warmth but can also be considered childish, which is why it’s appropriate for family-oriented products. Green is popular among eco-friendly brands as it promotes feelings of tranquillity, health and nature.

Keep down the noise

Consumers can feel bombarded by all the products up for sale so try to use some calm design choices. Stay away from too many graphic elements, too many colours or excessive typography, which will create a distraction resulting in consumers turning away from your product.

What does it say?

Typography is critical in packaging. The lettering should be legible and easy to read. Don’t make your consumers strain to read the print and get to the point! The colour of the lettering should be in line with the overall appearance of the packaging.

Is it certified?

If the product has been approved by the FDA (or equivalent), is organic or has received other certifications, let people know about it! Add those details and any others relating to safety and sustainability onto the packaging to help gain consumer trust.

Safe and secure

Packaging needs to protect the product from the time it is manufactured, through to its transportation, storage and shelf life.

Easy to adapt

Package versatility will help you go the extra mile without having to reinvent the wheel. Think about designing a package that can be upgraded or modified with very few alterations. This will come in handy when it’s time to introduce a new product to your range or add some variation to your product.