What is the right white?

Is what you see as white what the optical sensors measure as white? Download the key to the folder to find out!

Download key

A closer look

Learn what really matters when it comes to a paperboard's shade of white. 

Have a closer look

How to prove that white is blue

Learn more about the creative process behind the "What is the right white?" comparison tool. 

Read more

Want to learn even more?

Sign up below to request an on-site whiteness workshop moderated by your local Iggesund representative.