On January 20, 2021, Holmen Iggesund launched Unbox, a new series of digital events designed to explore the challenges and opportunities brands face today and in the future.

The first Unbox focuses on changes in consumer behaviour and how brands can create engaging experiences through digital channels. And how this puts new demands for purposeful packaging solutions.

“This is a topic that has become even more relevant during the Covid-19 pandemic, as more and more people move their purchasing online,” says Jennie Majgren, Director Marketing & Brand Management at Holmen Iggesund. “Our first Unbox event explores how brands can engage with their consumers in this digital world. We will discuss the challenges brands face when consumers can no longer physically interact with products in the store, and the opportunities that comes with digital channels when creating meaningful brand experiences.”

Holmen Iggesund has invited three inspiring speakers to the first event:

Alexis Robillard, CEO, and founder of vegan makeup brand All Tigers. Coming from leading positions in marketing for beauty giants like L’Oréal, Interparfums, and Dior, Alexis Robillard started his own independent brand All Tigers in 2017. They are now selling makeup products made from natural and vegan ingredients through e-commerce worldwide and in stores all over Europe.

Moon-Suck Song, CEO, and co-founder of e-commerce agency Panagora. Moon-Suck Song has worked with e-commerce for almost 20 years and has vast experience from launching successful online retail concepts for fashion and beauty brands. He is frequently invited to events and webinars sharing his insights and expertise on e-commerce and digital strategy for brands.

Markus Wulff, Director digital innovation at brand development agency Grow. Markus Wulff is an expert in smart packaging and has worked with several global brands. He sees potential for brands to gain a competitive advantage through smart and connected packaging. He recommends making the package an enabler or bridge between the physical product and a service offering.

“To continuously learn and evolve together with our customers and partners is key for us at Iggesund. With Unbox we look forward to having meaningful discussions and sharing insights about the global trends affecting us all as consumers and brand owners,” says Johan Nellbeck, CEO at Holmen Iggesund.