Unbox #1: How to create a deeper engagement with consumers
If you work with a brand, you know just how much digital disruption and the growth of e-commerce is affecting how your brand comes across to your consumer.
Previously, a customer could physically see, touch and interact with your product and today we rely on an ever-growing number of touchpoints and channels – many of them digital – to communicate our brand value.
In this Unbox, we explore how brands are navigating this landscape, and what factors have made them successful — from marketing their brand using digital-first strategies to using connected packaging to drive deeper engagement with consumers.
We hope you’ll join us!
