Iggesund Paperboard logotype in black Iggesund Paperboard logotype in white

Welcome to Unbox #1, January 20, 2021

Unbox #1: How to create a deeper engagement with consumers

If you work with a brand, you know just how much digital disruption and the growth of e-commerce is affecting how your brand comes across to your consumer.  

Previously, a customer could physically see, touch and interact with your product and today we rely on an ever-growing number of touchpoints and channels – many of them digital – to communicate our brand value.  

In this Unbox, we explore how brands are navigating this landscape, and what factors have made them successful — from marketing their brand using digital-first strategies to using connected packaging to drive deeper engagement with consumers.   

We hope you’ll join us! 

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Iggesund Paperboard logotype in black

Iggesund Paperboard strives to inspire next-century packaging with sustainable paperboard products, services and advice that enhance the value of world-class brands. Our market-leading Invercote® and Incada® brands are used by some of the world’s most demanding luxury brand owners. Outstanding characteristics include superior durability, excellent color reproduction, whiteness that does not fade, taint and odor neutrality and design versatility. Established in 1685 and part of the Holmen forest industry group, the company relies on its own sustainably managed forests to ensure a renewable material for centuries to come.

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