Unbox #2 explores one of the biggest challenges and game-changers ahead – the transition to a circular economy. Government regulation such as the European Green Deal and consumer demand are now pushing brands across industries to rethink everything from product development to design and recycling systems. How can we create a sustainable business in a circular economy? And what role can packaging play?
Unbox #2
How to create a sustainable business in a circular economy
Meet the experts at Unbox #2
Jessica Cederberg Wodmar
Jessica Cederberg Wodmar has worked on sustainability issues for over 30 years and describes herself as a sustainability nerd. She is currently the Global Sustainability & Innovation Director for the premium clothes brand Gant and has helped develop their circularity strategy which encompasses seven rules: refresh, repair, reuse, rent, regive, remake, recycle.
Meet the experts at Unbox #2
Elodie Ternaux
Elodie Ternaux is both an industrial designer and an engineer who is an expert in materials. She co-directed a material library for over 15 years in Paris before recently forming Hyloh, a global consultancy network that works with brands, governments, material manufacturers and academia to make a positive impact through the application of materials, processes, and circular design thinking.
Meet the experts at Unbox #2
Jon Haag
Jon Haag is the Chief Circular Officer at the aptly named &REPEAT, a Swedish start-up striving to make the world more circular. As well as being an expert on the circular economy, he also, having worked with fibre-based materials for 13 years, knows a thing or two about packaging, an industry that will be critical to creating a circular economy.
Meet the experts at Unbox #2
Johan Granås
Head of Sustainability, Holmen Iggesund
Meet the host
Sabinije von Gaffke
Sabinije von Gaffke is a highly experienced moderator, facilitator, speaker, broadcast journalist and communications catalyst in the intersection of tech, leadership, sustainability, impact and health.
PLAY
What is Unbox?
Unbox is a series of digital events designed by Holmen Iggesund to explore the challenges and opportunities brands face today and in the future. The first event took place in January 2021.
This is not the first Unbox. Curious about Unbox #1?
Unbox #1 focuses on changes in consumer behaviour and how brands can create engaging experiences through digital channels.
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