Unbox is a series of digital events designed to explore the challenges and opportunities brands face today and in the future. Unbox #1 focuses on changes in consumer behaviour and how brands can create engaging experiences through digital channels. And how this puts new demands for purposeful packaging solutions.
Influencers are often the closest link between brands and consumers but how can you catch their attention? And how should you work with influencer marketing?
Modern consumers often use several channels to find inspiration, research and shop. How can you optimize your business for this and how can smart packaging help you with branding?
Over the last dramatic year, e-commerce has become the new normal for consumers worldwide. Through a recent case study, paper merchant Antalis has researched how this can affect packaging design and inspire company branding.
For the first Unbox we have invited three inspiring guests.
Coming from leading positions in marketing at brands like L’Oréal, Interparfums, and Dior, Robillard started ALL TIGERS in 2017.
Markus Wulff is an expert in smart packaging and has worked with several global brands.
Working with e-commerce for almost 20 years, Song has vast experience from launching successful online retail concepts.
Starting on January 20, 2021, Iggesund Paperboard launches Unbox, a new series of digital events.
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