French street artist Koralie’s concept was inspired by the neo-Gothic buildings of the perfume manufacturer’s flagship store in Cologne’s Glockengasse. While tattoo artist SupaKitch adapted the brand’s personality to his own creative universe, that draws on nature’s textures and colours.
The packaging, subsequently named the winner of the 2014 Deutscher Verpackungspreis (German Packaging Award), was made from Incada Duo.
“We chose Incada Duo for its high quality rating and the stability of the packaging. It makes it able to actually hold an 800 ml bottle,” says Christiane Edelhoff, head of packaging development at Mäurer & Wirtz, owners of 4711 brand.
Customer: Mäurer & Wirtz – Cologne GmbH
Designers: Koralie and SupaKitch
Paperboard: Incada Duo 480 g/m²
Printing technique: 5-colour offset
Finishing techniques: Matt and glossy varnish, cold-foil stamping, multi-level embossing
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