Everything in such a classy establishment must of course also be of highest class, including the invitations to the casino’s special events for particularly important customers. Not least when they are being invited to a Slot Tournament with a record $200,000 in prize money.
The commission to design and produce an extraordinary invitation went to the Las Vegas agency B&P Advertising Media & Public Relations. Its solution was an invitation that would open and shut in a gear-like, twisting motion. The piece was covered in foiled designs to denote both Victorian and industrial sensibilities. The printing was also done locally by Haig’s Quality Printing – who recommended that the invitation be printed on Invercote.
“We were confident in its ability to handle the multiple forwards and backwards folds”
—Haig Atamian, Haig’s Quality Printing
“It was extremely important to deliver the piece beyond their expectations. We therefore recommended Invercote as our preferred stock, because we were confident in its ability to handle the multiple forwards and backwards folds the project required without the cracks or difficulty we might have,” says Haig Atamian, founder and president of Haig’s Quality Printing.