When Vincenzo Leara of Gpack Group was approached to produce the packaging, he was asked to do a test. Test runs of the packaging were done first with a well-reputed single-ply paperboard and then with the multi-ply Invercote from Iggesund. When the results could be compared, the choice clearly fell on Invercote.
“The visible differences represent what you can experience between how a single-ply and how a multi-ply paperboard behave,” Vincenzo Leara says.
“And in my eyes Invercote performed best in terms of structure and resistance.”
The packaging series for Good Girl requires 12 different production stages. They include gold foil stamping, embossing, partial flockage, foil stamping on flockage, negative embossing and die cutting.