“All our products must be made from biodegradable products. This is imperative for us, since we do not want to leave more in this world,” says Suzanne Moll, who is in charge of marketing and PR at Natursutten.

In addition to the sustainability aspect, the company chose Invercote G, which is known in the industry for its printability, in order to do justice to the pictures on the packaging. They depict the target group using the product – that is, babies with pacifiers in their mouth.

“Parents post the pictures and we add them to our packing. This strategy has proved very successful and makes the SoMe (social media) community very strong and personal,” Moll says.

“ALL OUR PRODUCTS MUST BE BIODEGRADABLE. This is imperative for us.”

—Suzann Moll, Natursutten