Therese Fiegl came up with an idea for a less common way to use the milk of the Tyrol Grey: milk chocolate. More than 200,000 eagerly sought-after bars of chocolate are now being produced annually and are quickly selling out via tiroleredle.at and
in well-stocked retailers in Germany and Austria.

What properties of the paperboard were important to your packaging needs?

“The stability, the brightness of the colours, and the reliability of the quality of the paperboard. But also – which is in line with our product – the sustainable forestry aspect and the fact that the paperboard is taint and odour neutral,” she says.