“We were looking for a solution that could replace the original tin pack. The new material had to deliver great print reproduction and supreme strength properties. Iggesund could provide all of that with Incada,” says Anne Harding, Print & Packaging Development Manager at Marks & Spencer.

Shortbread is a Scottish biscuit with a long tradition, some say they even date back beyond the 12th century. It used to be an expensive luxury and served as a special treat for occasions like weddings, Christmas and New Year.