ELIXIR by Peter Henna is the first hair product in the world to combine selective perfumery, the principles of premium cosmetics, and achievements in the field of trichology (hair & scalp care). ELIXIR products are therefore filled with high concentrations of particularly valuable anti-ageing ingredients, which are said to give unrivalled results.
“We needed to get the best paperboard for our packaging to match the products,” says company chairman Denis Patrakov.
“We wanted a soft-touch cover, no additional lamination, UV resistance and the ability to use deep blind embossings. We heard about Holmen Iggesund and had a chance to see it at an exhibition. It was love at first sight. Holmen Iggesund also helped us to select the packaging manufacturer. Finally we got what we wanted: the best anti-age hair cosmetics in the best package.”