When making loyalty cards for spectators and gift cards for partners, Zaryadye Hall were primarily concerned with the material of which they are made and looking for a manufacturing company known in the international market for its principles of safe production.
“It was important for us to fulfill two conditions: to make cards from environmentally friendly materials that do not harm the environment and to make a product that does not differ tactilely from plastic counterparts usual for cardholders and will be durable in use. We were looking for paper that meets all these requirements”, says Olga Zhukova, general director of Zaryadye Hall.
“The card reflects our image and values, shows the difference between Zaryadye Hall and other concert places, demonstrates our responsibility and attitude towards viewers and partners. In this case, the card reflects our brand."
Olga Zhukova, general director of Zaryadye Hall
Zaryadye Hall always carefully approach the choice of partners and contractors. The card is a product that a spectator or a partner of the hall receives for long-term use. This further makes the card´s properties and the choice of material important.
The card reflects our image and values, shows the difference between Zaryadye Hall and other concert places, demonstrates our responsibility and attitude towards viewers and partners. In this case, the card reflects our brand. And in this story, it is very important for us that our partner, Holmen Iggesund, shares the values and views of Zaryadye Hall on the preservation of natural resources and a responsible attitude to product production”, says Olga Zhukova.
About the material
The cards are digitally printed on Invercote G 280 gsm and back-to-back laminated to achieve a strong and durable result. The converter CardExpress and its general director Sergey Kozlov says about working with the material:
“The material was selected on the recommendation of the supplier and was perfect for the task at hand.”
About Zaryadye Hall
Zaryadye Hall is a unique multifunctional concert complex built in the very heart of the capital near the Kremlin walls, which first opened its doors on City Day on September 8, 2018. For the first three seasons, Zaryadye Hall was recognized as the best concert venue of the year (2019), "Event of the Year", and hosted the best artists, conductors and musicians from different countries on the stage of the Big and Small Halls. Many artists visited Russia for the first time, several dozen world and Russian premieres of contemporary composers took place.