Based in Addison, Illinois, Optimum Card Solutions is a major player in the gift card business. Since the autumn of 2016, the company has been using Invercote G paperboard based on the recommendation of one of its merchant partners.

“An FSC®- certified Invercote gift card reduces the card’s carbon footprint by 95 percent.”

— Steve Dussair, Optimum Card Solutions.

Optimum’s patented production process allows it to do all aspects of making a paperboard gift card inline and in one pass. This saves both time and resources, creating a more cost-effective card than plastic.

“An FSC®- certified Invercote gift card reduces the card’s carbon footprint by 95 percent by being lighter than plastic as well as being responsibly and sustainably sourced,” says Steve Dussair, Director of New Product Development at Optimum. “Once the card is depleted, the consumer can toss that paperboard gift card into any mixed-use recycling bin, allowing it to be re-pulped and used again to make other fibre products”.

What made you choose Invercote paperboard?

“First of all, it has an outstanding print surface that allows the use of heavy ink coverage without issue. Our process allows us to emboss one side of the gift card without affecting the other, and Invercote embosses better than any paperboard we have ever tested. It has great stiffness, which makes the finished gift card more dufeelse and feels more substantial.”

Facts

Brand: Optimum Card Solutions

Product: Gift cards

Paperboard: Invercote G

 

Created 20 October, 2017.