Art de cologne

To commemorate last year’s 222nd anniversary of 4711 Original Eau de Cologne, artists Koralie and SupaKitch were invited to create one special edition each of its 800 ml perfume bottle.

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French street artist Koralie’s concept was inspired by the neo-Gothic buildings of the perfume manufacturer’s flagship store in Cologne’s Glockengasse, while tattoo artist SupaKitch adapted the brand’s personality to his own creative universe that draws on nature’s textures and colours.

The packaging, subsequently named the winner of the 2014 Deutscher Verpackungspreis (German Packaging Award), was made from Incada Duo.

“We chose Incada Duo for its high quality rating and the stability of the packaging, which makes it able actually to hold an 800 ml bottle,” says Christiane Edelhoff, head of packaging development at Mäurer & Wirtz, which owns the 4711 brand.

TEXT: ISABELLE KLIGER, PHOTO: JANN LIPKA

Facts

Customer: Mäurer & Wirtz – Cologne GmbH
Designers: Koralie and SupaKitch
Material: Incada Duo 480 g/m²
Printing technique: 5-colour offset
Finishing techniques: Matt and glossy varnish, cold-foil stamping, multi-level embossing
Printer: Edelmann

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