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In this issue we give a lot of space to unboxing, the rapidly growing practice whereby both private individuals and companies post videos of someone unpacking newly purchased products. Suddenly packaging has gained a completely new and much larger audience.
The cover is printed on Invercote Metalprint 249 g/m2 (Invercote G 220 g/m2 + 29 g/m2 metallised PET). Four-colour UV offset printing on the print side, four-colour offset printing on the reverse side. Dispersion protection varnish on both sides.
Inspire 50 is all about shopping and the importance of packaging in brand building.
Inspire 51 - Luxury & Chocolate
Inspire issue 52
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