Invercote upgrade - an adaptation to market demands
Iggesund Paperboard announces an upgrade to its flagship product, Invercote. From summer 2015 the bestselling paperboard in the Invercote family, Invercote G, will feature a lightly coated reverse side.
“More and more brand owners want to have access to high-quality reverse side printing, for example in order to print a colour shade or pattern which improves recognition and reinforces their brand,” comments Arvid Sundblad, Vice President Sales and Marketing at Iggesund Paperboard. “We are developing Invercote step by step, and always in the direction our customers want.”
Prior to this latest upgrade, Invercote G has been triple-coated on the print side with an uncoated reverse and is available in grammages from 180 to 380 g/m2. Over the years it has come to be the quality leader, primarily due to the combination of excellent printing and foil laminating properties together with high quality and an equally high quality consistency. One of the many reasons to choose it as a graphic or packaging material has been the high predictability of the end result.
Coating the reverse side means that the whiteness on the reverse has also been adjusted up. Further improvement has also been made to the lightfastness, which was already the best on the market, and which is crucial for a package to keep looking fresh over time on the retail shelf.
”This is not a revolution but rather an adaptation to gradually changing customer demands. The reverse side coating is very light – it improves the printing properties, but still keeps the tactile feeling of roughness,” Sundblad continues. “But in making this change we have also preserved all the other properties that have repeatedly led to Invercote being ranked by leading brand owners as the European paperboard market’s strongest brand.”
Concurrently with the introduction of the upgraded Invercote G, Iggesund has also improved and made more transparent its service offering under the nameCare by Iggesund. The aim is consistent delivery times but the offering also encompasses everything from a rapid sample service and the dissemination of knowledge to local technical support and a transparent raw materials supply.
“It’s crucial to us that anyone who chooses Invercote will not only sleep well at night but also know that the end result will be dazzling,” Sundblad concludes.
Specifications for the upgraded Invercote G as well as sample and trial material will be available from early February. Deliveries will start July 1st.