The European paper and paperboard market is changing Iggesund Paperboard, producer of Invercote and Incada, is developing and adjusting its distribution in the German market.
As of June 1st Antalis will stock and distribute Invercote in Germany, besides the distribution through the Igepa houses.
“We are happy to be able to offer Iggesund’s top notch product, Invercote, to our customers. We are especially hopeful for the range of Invercote for digital print, a fast growing market where Iggesund has a leading position when it comes to thicker paper and board”, say Patrick Mücke responsible for Antalis paperboard sales in Germany.
Invercote is a solid bleached board with excellent printing and converting properties. It is used both for high end packaging and in general print. It is the strongest paperboard brand in the European market and has extremely good environmental track record.
“This is ensures that both Invercote has high availability. We are very satisfied with this solution and hope that it will contribute to further growth of our sales in Germany,” comments Frederique Rosenauer, who is in charge of Iggesund’s sales to merchants in Germany.
Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.
Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ close 1500 people.
“We are very hopeful about our increased representation in Germany through Antalis. We hope that our track record in sustainability will increase our sales in Germany where the demands on low environmental impact is high from both end users and the design community, say Frederique Rosenauer responsible for Iggesund’s sales to merchants in Germany.