Incada, which is made by Iggesund Paperboard in Workington, England, featured in two winning entries when the Pro Carton/ ECMA annual packaging awards were presented recently.
The folding box board Incada was the surface material – the one visible to customers – in the packaging which won Carton of the Year, “Rose” by champagne producer Taittinger. Incada was also used in the winner of the Beauty & Cosmetics category, Nivea Mini Treats.
“This clearly demonstrates that Iggesund has two strong brands in its portfolio,” comments Guy Mallinson, business director of European sales at Iggesund Paperboard. “Customers who want outstanding quality in folding box board choose Incada, and if they need the properties offered by a solid bleached board then they choose our Invercote.”
Taittinger’s Rose carton was converted by Van Genechten of Angoulême, France, which also created the structural design. Incada Exel was used to cover and add elegance to a base structure made of recycled-fibre material from Meyer Melnhof. The Nivea Mini Treats carton was converted by Clondalkin Pharma & Healthcare, which also created the structural design commissioned by Beiersdorf UK.
Incada was used to give Taittinger’s elegant Rose carton the elegance and élan which captures the consumer’s attention on the retail shelves.