Iggesund meets tomorrow’s designers
For the third year in a row Iggesund Paperboard is cooperating with the design programmes at several UK universities. The University of Salford, Norwich University of the Arts and Sheffield Hallam University are this year’s partners.
“We want to meet designers while they are being trained so we can introduce them to the possibilities of paperboard as a material,” explains Jessica Tommila, who is leading the development of Iggesund Academy, the company’s umbrella name for its knowledge-transfer projects. “With our materials, Invercote and Incada, we represent products made of a renewable raw material that is a necessity for recycling systems to function and thrive.”
Iggesund contributes inspirational materials in the form of commercial examples, the company’s knowledge materials for graphic and packaging production, and personnel participation in conjunction with various coordination meetings with the design students.
“We help to give the students at these universities gain a contact with the real world that the universities cannot forge by themselves. The result is reinforced learning – while at the same time we can study and learn from how young designers think,” explains Steve Chappell, account manager at Iggesund’s UK sales organisation, who has participated in a number of the training events.