Van Heertums Design won the category “preserved food” with the San Mauro packaging design at the NL Packaging Awards 2016.
San Mauro is an Italian producer of delicacy foods that lately has expanded into the luxury food market. The new products; hazelnut paste, artichoke hearts on oil and artichoke paste are real delicacies.
Van Heertum´s assignment was to visualize the quality and luxury of the ingredients in combination with San Mauro´s Italian heritage. The result is a slide-on-box covering the round glass jar that symbolizes the symmetry between the product ingredients. The packaging has a completely new look with its half jar, half box and has really become an eye-catcher.
Or as the jury put it:
“A surprising, distinctive and original packaging concept that also is very easy to use through the combination of two basic shapes. It’s developed with a perfect aesthetic feeling displaying its high quality.”
The winning San Mauro packaging was made of Invercote G 240 g/m2.
Read more on packagingawards.nl and vanheertum.nl