In a bold challenge to today’s digital world, Iggesund Paperboard, a member of Sweden’s Holmen Group, has launched an oversized wall calendar made entirely of its market-leading Invercote® paperboard. 100 copies were totally handmade.
The already legendary 2011 calendar was delivered to a select group of graphic and packaging customers across the world.
Of those 100 copies, only 2 are left to be auctioned out, and the money will go in full to UNICEF Sweden.
"It’s a very exclusive calendar that’s not just a regular calendar, it’s a masterpiece as well", says Björn Kvick, President of Iggesund Paperboard.