Iggesund Paperboard’s brands – Invercote® and Incada® – are the strongest brands on the European paperboard market. The conclusion comes from a European brand study based on over 700 interviews with converters and brand owners. The study was done by the consulting firm of Opticom International Research.
Called "The Brand Equity Tracking Survey – Cartonboard for Consumer Packaging", the study evaluates brands on the paperboard market based on a number of criteria: spontaneous brand recognition, perceived quality in several respects, and brand loyalty. The study concludes that the most valuable brand is Iggesund Paperboard’s Invercote followed by Incada, also belonging to Iggesund.
Read more in the press release